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Search engine optimization, or SEO, has really taken off over the last five years as more and more fledgling webmasters have created websites, only to find that noone comes to visit. As they search around for ways to get more visitors, most of them quickly find resources on how to optimize a web page for the search engines and go right to work sprinkling keywords everywhere and building links from any place they can get them. Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites
This causes problems for a search engine because, lets face it, you are trying to manipulate the search results and they are trying to avoid being manipulated. After all, just because YOU think your site is a great resource on a topic doesnt mean that it is. Google has already adjusted for the webmaster that is over-optimizing their website, and its called the Google "sandbox". The sandbox is a name that disgruntled webmasters have given to the situation where a new site that should rank well for a keyword is nowhere to be found in the rankings, only to suddenly appear one day several months down the road. |
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